the potential of your wardrobe

there is an axiom that women prefer stylistics in clothing - based on certain life periods / circumstances.

For example, students +/- at 20 years = prefer jeans. One. For all cases.
Girls older, but not yet acquired children, around 30 = choose sports and tourist style.
Mommies, who +/- 40 = already refer to the elegance of the dresses just below the knee.
Women are wise and for 50 = create individual sophistication with costumes.

Картинки по запросу students in jeans  Studio to Street Style: Black & White Athletic Look | Pumps & Iron | Bloglovin' 
With jeans and sneakers instead of dresses, when the period of "wine from the packages" - everything is clear.
And jacquard jackets - this is when you already have a vision, and the means to implement this vision - also ok.

But here is a marvelous wonder with this sport-tourist style. You are 25-30 years old, you are feminine, unique, elegant .... but in mountain boots and attire, then, whether the lumberjack, then whether the climber .... in the city, on the parquet of the opera .... or at a seminar on psycho .distributions somehow.


Therefore, we decided to get deeper into the topic: SPORTS and WOMAN .... and clothes.

Let's start with the basics.
if a person in mountain boots - not the fact that it is she just descended from the mountains. And not even the fact that she was in the mountains when the thread. And the more so not the fact that she understands her friends from the polytechnic tour club when they talk about PIPIVANE (is it in Armenia?)

but that's the exact fact number 1: dressing our women in sports and tourist style = NOT an objective need, as in the inhabitants of mountainous settlements, but introduced and introduced into our culture of the urban environment.

And what do we usually "implement" in the sports plan?
more often - something far from useful, but beneficial to someone.

Watch the movie "Defender" with Will Smith.
As we see, even in developed communities, entire epochs leave to prove such an obvious thing as that blows to the head = are of little use for the health and longevity of people.
And yet - American football today is excluded everywhere from the school curriculum.
But here, for now, wherever you throw the eye - posters, places, events - popularized boxing, martial arts ...

Or maybe in our latitudes and do other sports can not?
Oh well, and how - the sports are harmonious ..... coming from the bosom of nature.
Those that are "under the house" .... you left the entrance and in 10 minutes - start.

cross-country skiing,
river skates,
a bike,
Such outdoor sports activities -

are convenient on time (without moving to clubs / halls),
uniquely develop the immune system, cardiosystem,
involve feelings (then it is nature).


Let us, for the sake of experiment, admit the hypothesis that, with the popularization of sportswear for daily wear, there is something wrong. After all, sportswear is a kind of transformation of the "military", and women are striving for peace and mutual support. But the sports style for everyday wearing is popularized.

But after staying in sports and tourist clothes - our body is not just comfortable in these tight synthetic tissues .... but everything else the body also remains in a constant psycho-tonus, which in the long run is not as useful as staying in peace and equilibrium.

And we all know very well about the unique smell of synthetic sports things that does not disappear even after washing.

It is wiser to use sports clothes for sports.
And for daily use - a different, more natural materials, silhouette forms and elements of creativity ,)


Perhaps it's time to use another approach to determine what is good, and what is bad - than simply asking the answer from someone.

It's time to deal with such questions personally to yourself (your feelings, your consciousness). To take control of reactive behavior, to abandon impulsive imposed decisions.
And your inner censor will surely tell you that Sport is wonderful and useful.

Thanks to the sport, you are in a wonderful shape ... AND THEREFORE, choose and dress any clothes, create your images and atmosphere every day.

You are unique - express yourself.
And remember that the sports form is the way to your personal form, but not to the sports clothes for every day,)

health and style to all!

         our sustainable photo shoot. Made on an abandoned oil well not far from L'viv. 


Early spring is also a time for spiritual awakening.
We rarely do selections, but this time we did it.
films with the search for the SPIRITUAL:


"Brother Sun, Sister Moon"


   "Zen" transition

   "I am God"

    Peaceful Warrior

Fabric  - front surface structure of the material.

unique texture depends on the finishing technology and the structure of the tissue itself.
Today, in conditions of transnationalization and monopolization, increasingly difficult to meet the unique textures of fabrics available.

Of course you can argue "and who need these invoices when there are  jeans or denim?".

Yes, it is true today, not everybody sees where is tinting cream and where is the clear skin... is not that what realise uniqueness and desirability texture magic.
but we know - Clients appreciate our unique texture that we manage to seek out and revive them in dresses.

choosing a dress - run it with your hand, put it on and feel on your body.
planting, bends.... texture - it is invisible on the rail;)
as you chosing your life partner  not only with eyes, as choosing  dress not only due to the price

Something about floral print

When you think of printed fabrics, what pops into your head? Right now, we’ve got floral patterns on the brain, which isn’t surprising considering florals are perhaps the one of the most ubiquitous motiffs in fashion. Inherently beautiful, and available in a million different colors, textures, and styles, most of us likely have at least one floral dress or shirt hanging in the closet.

Nowadays florals are a wardrobe staple, but how did the motif become so prevalent?

Certainly they lend a touch of loveliness to a garment, but so can any other type of imagery. Aesthetics are only part of the equation.

Long ago, flowers held deep meaning and symbolism, which people wished to imbue into their clothing. In addition to being a universal symbol of femininity, a “language of flowers” was prevalent in different cultures and time periods, and allowed for diversity in the design of patterns.

The origin of the floral fabric can be found in Asia, where flowers are an integral part of the culture.

In Japan, the chrysanthemum featured heavily in textile motifs, particularly in kimono fabrics. It’s naturally long, slender petals radiated similarly to the sun’s rays, and so the flower became synonymous with the sun, as well as a symbol of the royal family.

One of the most famous floral fabrics, chintz, has its origins in India (handmade in the country from between 1600 and 1800).  Chintz, a glazed cotton cloth printed with tiny, multicolored floral motifs, was exported to Europe via Dutch and British merchants during this era. Initially, the British could not figure out how to copy the expensive chintzes, so, in 1680 the fabric was banned from import.  By 1759, however, British manufacturers had solved the mystery of production, and were able to print chintzes at a low price. With the Industrial Revolution of the nineteenth century, textile production increased tenfold, and machine printed chintzes flooded the market and were used extensively in women’s day dresses. When discussing florals, we cannot forget the bold floral silks produced in Japan and China for centuries. It was during the late nineteenth century, however, that European artists began to take notice of the arts of Asia, especially the Impressionists.  By depicting Chinese folding screens and Japanese kimono in their paintings, these artists started the vogue for Orientalism which would last in the Occident until the World War II.Fashion fabrics of this era, especially those created in the Art Nouveau style, featured stylized and modern floral motifs inspired by Asian examples.

In the wake of the Industrial Revolution, textile production, particularly floral fabrics, had grown exponentially. Pieces that once could only be created by master craftsmen could now be replicated quickly and easily. This allowed complex motifs such as flowers to be more easily accessible to consumers, and florals’ popularity spread globally.

The motif has been and continues to be stylized in countless ways, and many of these iterations have become iconic looks.

The floral fabrics continue to be an iconic aspect of fashion, from the hibiscuses blooming all over a Hawaiian shirt to the bright, bold prints splashed across a chic DVF wrap dress. This versatile motif is here to stay, and we can’t wait to see what the future holds for it!

International Day of Women and Girls in Science
11 February

    good mood, good music ...